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For Immediate Release
July 29, 2020
: Karleigh Stevenson, Communications & Marketing Manager
P: 780.868.4491
E: kstevenson@safegen.ca

Alberta Non-Profits Work Together to Address Youth Mental Health

ALBERTA – Alberta-based charity, SafeGen (formerly Job Safety Skills Society) has teamed up with the Canadian Mental Health Association, Alberta Division (CMHA, Alberta Division) and HeadsUp Alberta (young worker safety awareness group) to launch Young Worker Safety Month throughout August.  The online campaign will educate and engage young Albertans about mental health during the pandemic, and beyond.

The posts will focus on promoting mental health and safety messages to youth across Alberta. The campaign will start on August 4, 2020.

The three organizations have come together to promote key messaging designed to remind youth to check in with themselves at home and at work, on a regular basis.

The social media campaign will feature posts available on Facebook, Instagram and Twitter available at:

  • Instagram: @cmhaab | Facebook: @CMHAAlberta | Twitter: CMHA_AB
  • Instagram | Facebook | Twitter: @headsupab
  • Instagram | Facebook | Twitter: @safegenab

The purpose of the campaign is to let young Albertans (ages 15 – 24) know that they are not alone in their everyday routines, struggles and joys. There are many methods for staying mentally fit and free resources are available to them 24/7. The campaign will feature an Instagram contest encouraging young Albertans to share habits or tricks to keep positive mental health top of mind, and will start August 4, 2020. Two lucky winners will receive:

  • One Chapters/Indigo gift card worth $250

OR a prize bundle that includes:

  • 1-year subscription to Headspace app
  • Spotify gift card: $60
  • Two tickets (worth $700 each) to the CMHA’s Working Stronger Conference (taking place in early 2021)

“We feel that combining the efforts of our three organizations to reach out to youth during this time is imperative to keep youth safe and healthy. All three organizations support mental and physical wellbeing, both on the job and at home. We hope to give youth simple tools that they can use daily.”

–  Karleigh Stevenson, Communications Manager, SafeGen

The HeadsUp Young Worker Safety campaign launched in 1999 and creates awareness about young worker safety. The campaign aims to educate young workers about their rights in the workplace, targeting all young Albertans eligible for employment. HeadsUp is sponsored by the Workers Compensation Board (WCB) – Alberta.

SafeGen is a charity that creates free workplace safety courses for youth ages 15-24 across Alberta. The courses are free and worth one credit each towards an Alberta high school diploma. Their goal is to educate and empower youth to take responsibility for their own and others’ safety in the workplace. Their JobSafe courses teach not only workplace safety basics, but also specific hazard identification, typical safety situations, and provide practical information that youth can use to not only keep themselves and others safe and informed, but also help to create a safer Alberta

Founded in 1918, the Canadian Mental Health Association (CMHA) is the most established, most extensive community mental health organization in Canada. Through a presence in more than 330 communities across every province and one territory, CMHA provides advocacy, programs and resources that help to prevent mental health problems and illnesses, support recovery and resilience, and enable all Canadians to flourish and thrive.

For more information on the campaign, please contact Karleigh Stevenson: kstevenson@safegen.ca / 780-868-4491.


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